Circular Business Models: Doing more, with less, for longer

Course Overview

Author: Alon Rozen

Circular business models (CBMs) can help slow, narrow, and even close resource loops as we transition from value chain thinking to a value cycle mindset.

When set up properly, CBMs:

• Help to lower costs

• Reduce emissions

• Reduce resource consumption

• Increase value

• Build deeper relationships between providers and users

• Create new value-accreting partnerships with suppliers and stakeholders

CBMs take us from the realm of “feel-good solutions” where profitability is sacrificed in the name of sustainability to business model optimization, where profit, purpose, people and planet co-exist harmoniously.

Besides superior performance, CBMs help:

• Create new jobs

• Promote innovation in industry and services

• Embed clean energy further into the economy

• Dematerialize many parts of the economy

• Make cities and communities more sustainable

• Promote responsible consumption and production

Overall, this course offers a look into three types of circular business models, highlighting their features, benefits, and the impact they have on the Circular Economy, our lives, and our future.