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Can eco-friendly Aviation happen?

We have long recognised greenwashing as a significant issue, and there's now another clear illustration of this problem. Austrian Airlines have been found guilty of deceptive advertising for asserting that flying with them equates to carbon-free travel.

This verdict was handed down by the Korneuburg court in Austria. In a fitting ruling, the company was required to disseminate the judgment on social media to inform the wider public. While the use of sustainable aviation fuel can reduce the carbon footprint, it's essential to acknowledge that airlines still emit CO2 emissions. Additionally, it's worth noting that, according to the International Energy Agency (IEA), the airline industry contributes to 2% of global energy-related CO2 emissions.

Our ongoing effort to promote transparency and accountability in businesses advances gradually, with the ultimate goal of empowering consumers with accurate information when making choices.

For further insights into this topic, we invite you to explore the IEA website. Alternatively, you can follow the Austrian Airlines' Twitter post for your reference.


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