Smaller companies may assume that larger companies have an easier time becoming more sustainable because of their extensive resources. However, this is not always the case, as Lego's experience shows.
Lego has been working to develop sustainable materials to replace its plastic bricks. After two years of testing recycled-bottle material, the company found that the manufacturing process resulted in higher carbon emissions.
Following this setback, Lego focused on reducing the carbon footprint of ABS, the material currently used to make its bricks. The company has tested hundreds of materials and is confident that it will be able to reduce its carbon footprint over time.
Lego has also launched a "replay" program to encourage children to donate their used bricks, which are then cleaned and sorted for reuse.
This experience is a reminder that there is no one-size-fits-all solution to sustainability. Sometimes, it takes multiple approaches to achieve our goals. In the case of Lego, the company is working to reduce its carbon footprint in its manufacturing process and to encourage the reuse of its products.
We can all learn from Lego's example. By working together and trying different approaches, we can create a greener world without sacrificing the things we love.
References: Financial Times