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Estée Lauder's Commitment to Sustainable Packaging



The broader society upholds a clearly defined concept of beauty and the prescribed standards for a woman's appearance to conform to this ideal. This fixation on beauty norms has often resulted in significant societal issues, as these stereotypes have repeatedly proven harmful.


Nevertheless, the world is evolving, and so is the cosmetics industry, which continually seeks to enhance not only the image of its customers but its own as well. Estée Lauder, a prominent cosmetics company, has recently engaged in a letter of intent with SK Chemicals. The agreement delineates SK Chemicals' commitment to provide Estée Lauder with state-of-the-art recycled materials for incorporation into the company's packaging processes. These recycled materials encompass Ecotria CR, a copolyester explicitly designed for cosmetic packaging, and Skypet Cr, a recycled PET Resin.


Why is this of significance? Beyond the effectiveness of face creams, the quality of mascara, or the durability of lipstick, we must also contemplate the materials used for packaging. In addition to our appearance, we bear a responsibility for the welfare of our environment. This development represents a noteworthy step towards a more sustainable cosmetics industry.


For more comprehensive information concerning the letter of intent, we would suggest clicking here.




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