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Giving Appliances New Life: Whirlpool’s ESG Reports Commitment to Circularity Principles.

Whirlpool’s 2023 Sustainability Report showcases its escalating dedication to the circular economy, revealing remarkable advancements in refurbishment and waste reduction endeavors. A crucial element of Whirlpool's sustainability blueprint is its refurbishment initiatives, which strive to prolong the lifespan of appliances, curtail waste, and lessen environmental repercussions.




The company’s ambition transcends merely crafting high-quality products; it also prioritizes the creation of items that are designed for effortless repair and refurbishment. One of the most notable initiatives is Whirlpool’s certified refurbishment of KitchenAid stand mixers. This program underscores sustainability by mending, revitalizing, and reusing premium components, enabling these appliances to function as if they were brand new while sidestepping unnecessary waste.


The procedure entails a meticulous inspection, repair, and testing of appliances returned by consumers for redeployment, assisting Whirlpool in curtailing waste streams. This method, mirrored in facilities across Belgium, Brazil, Italy, the UK, and the US, highlights the company’s worldwide commitment to prolonging product lifespans. In Italy, Whirlpool launched the "NewLife" and "SecondLife" brands, presenting consumers with refurbished products that may have minor aesthetic flaws or were previously owned appliances. These initiatives offer a budget-friendly, sustainable alternative to acquiring new appliances while bolstering Whirlpool's circular economy aspirations.


Furthermore, Whirlpool is deeply engaged in tackling the end-of-life management of its appliances. Through initiatives such as their take-back service in the US and extended producer responsibility (EPR) programs in nations like Brazil, Whirlpool guarantees the responsible disposal of appliances that are beyond refurbishment. Their goal is to prolong the life of products through reuse, repair, remanufacturing, and recycling, adhering to global waste management protocols such as the Waste Electrical and Electronic Equipment (WEEE) regulations


Whirlpool’s influence on refurbishment is evident in its 2023 sustainability metrics. The company processed upwards of 410,803 returned products and successfully refurbished 251,931 of these items. Furthermore, 90% of the returned appliances within the European Union were either recycled or recovered, emphasizing Whirlpool’s commitment to minimizing waste and fostering sustainable resource management.


In conclusion, through its refurbishment initiatives and end-of-life management strategies, Whirlpool significantly contributes to the advancement of the circular economy, mitigating waste, and endorsing global sustainability objectives. By simplifying repairs, extending the accessibility of spare parts, and refurbishing products to grant them a second chance, Whirlpool actively diminishes waste and champions more sustainable consumption. These endeavors not only favor the environment but also offer consumers affordable, eco-conscious alternatives to acquiring new products.


To further understand Whirlpools ESG progress report click the  link for further information.



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